The 'Irvine' Quadrant

When a property hits the market, the goal is to generate as much interest—and as many showings—as possible. After all, without buyers walking through a home, there’s little chance of receiving an offer.

The chart below illustrates how the number of showings—and the feedback from those showings—can impact the property’s activity, and ultimately, the final sale price.

EXPLANATION
In the bottom left corner: if there are no showings at all the property is likely overpriced.

In the bottom right corner: if there are showings but poor feedback, then the property is likely over-priced or it is the condition of the property

In the top left corner: if there are minimal showings but good feedback, then it could be the marketing, or the market conditions in general

In the top right corner: if there are plenty of showings and plenty of good feedback, then we relate that to picky buyers in a buyers market

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